Twitter launched Vine, a video sharing app, in February 2013. Big brands are picking up on it and creating some fun campaigns.
Although these videos are no longer than 6 seconds, they are eye-catching, a platform for further brand recognition and perhaps most importantly, short. I mean, come on, it doesn’t take long for a 6 second video to load.
Ignite Social has published a good review of the app, including videos from some of the first brands to use it successfully.
It will be interesting to see which brands can use this 6 second tool with the most creativity. Stay tuned!